Originally Posted by cactipilot

I saw this the other day and thought this is one of the most daring and probably unsetting moves in the industry after the good ol' pandemic has affected every airline so much. Kinda like ****in' in the punch bowl it seems.... How do you think Alaska responds? Compete or Retreat? It seems they're basically doing exactly what Alaska purchased Virgin America to avoid.... going into all of their markets short of Hawaii.... (so far)...What do the experienced AS guys think is gonna change as a result?
https://www.latimes.com/business/sto...g-beach-to-lax