Originally Posted by Phins2right

I agree.

To add. Someone much smarter than me (maybe FTB or notEnuf?) on here said something very prescient back in late April about the lock downs/shut downs. That person said that it takes about 90 days for humans' behavior to be modified by an external event. What we have seen is that the public is not flying. No vacations, no int'l trips to see the sights in europe and Asia, no vacations to far away places. Rather, they are returning to their core. Camping, hiking, or just hanging out as a family unit again. Boat sales are the best they've been in 2 decades. Inventories are at all time low and manufacturers can not keep up with demand. Same for the used boat market. Boats are a great outlet for families to get away from the masks, crowds, lock downs etc.

Prior to this election infection we were cramming more and more people into our aircraft, we were reducing seat distances and recline. We were literally kicking customers in the head and beating them down. We have several HVCs that are neighbors, and I have my wife who is one with DAL. They were hating on the airlines for 2 years prior. We're at a crossroads.

Perhaps to help bring back people to flying we need to address some basic customer service again. Maybe look at returning a little more room in the cabin for our customers. they are not going to come back unless we make it worth their while. My hope is we don't see a fare war again, but that can certainly happen - history always repeats. Maybe we can avoid that by actually wooing our customers back to fly. Right now, they really don't have a reason, and moving further on, once we pass thru the rubicon on this thing, we'll need to be competitive to gain market again. I don't think our "revenue" premium is going to hack it in the new normal post election infection world. At least not right away. We must first get butts in seats, then we can look at that "premium" option again.