the problem is that owning an airline is like this feather in your cap type of industry. The second the airlines get reasonable and are saying to each other, well i guess we can leave our masochistic style of business and make a dime here or there some wunderkid or cutthroat operation opens up shop and bang! Back to square one. I mean look at Go! operation in Hawaii. I saw that first hand. There in the islands was a small scale closed market that was operating in relative finacial harmony. Then Mesa rolls up with the intention of steamrolling 3 airlines by sell AT A FREAKING LOSS for up to three years?! Seriously what kinda of industry does this crap?!