Jerry's not the only one; Mgmnt uses first names in order to achieve a personal sense through out the company. It’s also part of their “open doors” philosophy.

Jerry, Brad, Rich, Roy, Dave, etc. After while you just get used to it and it starts to fit.

I know, it’s ridiculous when you first hear it but if you really think about it, it’s a simple and it works well here. Just adds to the Kool-Aid drinking.