I’m not being asked to help. I’m being asked to donate. Sorry, I don’t work for a charity. I work for arguably the most successful airline on the planet.

However, I could be persuaded to lend money or talk deferred compensation with appropriate returns down the line. With this request, there is no return - just 10% of your pay and retirement contributions gone.

Ask me to invest in a Fortune 500 company with reasonable returns, I’ll give it a due thought. Ask me to donate money to a Fortune 500 company, that’s ridiculous. See the difference?

The answer is no.