Originally Posted by
DarkSideMoon
I think you’d need
A. A remarkably good product with a noticeably better cabin. Quieter than a jet, WiFi, ample bin space, more legroom, etc.
B. Savvy marketing. Highlight why it’s better from a pax perspective than a tired -200 or 145. Make people excited to fly on it. Shoot, just getting rid of a few seats and adding a snack station turned an ancient 70 seater into a 50 seater people are excited to fly on. Also harp on it being better for the environment. You could probably hook a lot of younger travelers who have never set foot in a turboprop before and don’t have the associated bad memories. Plenty of wealthy people float around in Kingairs and Pilatuses- the stigma can be overcome.
On point B, market it to my generation and the zoomers with pointing out the reduction in per seat fuel usage vs an RJ. That will 100% work with the younger generations. Older ones just do it with the price savings, however minimal, on the ticket.