Just about anything that didn't go BK pretty much went up. The travel risky stocks certainly did: airlines and cruises.
I got 10% of my salary all in to the employee stock purchase plan. Twice a year Oct 31 price and April 30, it looks at the lower of the two and then uses that to buy at a 15% discount. Today ALK is at $51. Oct 31 it was 37.xx which assuming it stays this way, it would buy at 15% discount of 37.xx for a purchase price of 32.xx And then you could sell right away at whatever price ALK is at. Assuming by April 30 vaccines are out, people are more comfortable with travel, airline stocks continue to recover. I could see ALK go back above 60 next year. That would be doubling the money through the ESPP!