Actually you should concentrate on maintaining ATTITUDE, as in wings level. You should never fight the pitch (and yaw if applicable) when encountering turbulance. Of course you should correct back to correct pitch and or altitude when able, but NEVER fight the aircraft, thats what causes most of the structural damage, especially when you end up over/under G loading the A/C with abrupt pitch inputs. Roll control on the other hand, has no G limits, so you can correct as nessessary without damaging the A/C (assuming you are flying less than Manuevering Speed, which you should be if you expect turbulance).

As far as getting over it, I imagine it would be somewhat like getting over airsickness in general....the more you fly, the more you get used to it.