That is just an absolutely ignorant viewpoint. A business has every right to protect their brand, regardless of political views or the media. I think it’s a safe bet that by this point, probably every business in the country has made it known to their employees how they feel about attending a protest or rally while wearing any company apparel. If you break their rules, you get fired, it’s that simple.

If you attend an event in plain clothes and commit an illegal act, like maybe breaking into the Capitol building, and chanting about hanging the Vice President, and people can identify who you are and what company you work for, the company has every right to fire you for damaging their brand.

So here’s the part where you probably want to engage in some kind of whataboutism regarding the BLM protests over the summer. I’ll save you the trouble and say that any BLM protester who engaged in an illegal act deserves to also be fired by their employer if the employer feels that those actions damage their brand. The difference is that most of the BLM protesters were smart enough to wear masks.