You’re that dense that you can’t figure it out? Ok, I’ll explain. You walk in to the local Chevy dealership. Guy shows you this sweet truck. MSRP: $60k. You say man, that’s a great truck. But I think you should come down a bit on the price. Guy says, no way man, this is a great truck and a great deal. We have no room to negotiate here. Gotta make this deal quick because your time is so limited. Your window of opportunity is closing. We’ve had a lot of interest, won’t last long! Hey, tell ya what, if you buy it today, I’ll take $500 off MSRP, throw in some floor mats and tint. In fact, I’ll tell ya a secret. I’m actually losing money on this deal, but I really think you’re a great guy, so I’m willing to do it! So, we got a deal? So, you buy the truck thinking your negotiating prowess knocked it out of the park, you drive home, tell your neighbor how great a deal you got and tell him how much the dealership knocked off MSRP and all the little carrots he threw in for ya. Then your neighbor tells you you’re a moron because he bought the same truck for $15k off MSRP. You both think you got a good deal. The difference is, you got played like a fiddle in that “negotiation.”

But in this case, there’s one final barrier getting in the way of the dealership getting to hand the keys to the moron who agreed to the crappy deal. Luckily the whole neighborhood gets a chance to tell both the dealership and their moron neighbor how bad of a deal it is, vote it down, and to come back with something better, or the dealership can take that truck and carrots and shove it.

Clear yet?