Been with them a number of years, perhaps 35 years now. Switched to them when they were much lower priced than the competition, and their service meant they were easily the best value. Not sure they are the best price, but they may still be the best value as insurance services are still good.
They have lost their focus in recent years. They were started because military personnel (I believe military pilots in particular) couldn't get insurance because they were in too high a risk category, so a group of officers banded together to insure themselves and fellow aviators, later officers. However, new management came in with a growth strategy that required them to expand the risk pool which resulted in higher premiums. The genie is out of the bottle now (wall street management), but I think all but Wall Street would be better served if they returned to their original focus.