I don’t completely disagree. The same can be said for Frontier. However, there was a time in the not too distant past that a lot of people preferred a “traditional” airline over SWA. What was the saying? “Every time a Southwest jet takes off there’s an empty trailer park somewhere”?

The biggest gripe I get from people when they find out that I fly for Frontier (and the same holds for Spirit complaints) is lack of flight frequency and the “nickel and dime” pricing. The first will likely be solved in time as both airlines grow. Neither will ever have legacy level six flight per day between city pairs, but even twice a day to popular locations could ease some passenger apprehension. The latter is a complaint that I’ve been hearing less and less. I do believe people are starting to understand that it’s a “pay for what you use” model, not a “milk the passenger” model. Why be forced to pay for an appetizer if you don’t want, or plan to eat, the appetizer when you go to a restaurant? Many people will eventually realize that bags don’t ever fly for free, just as they began to understand that “More direct flights than any other airline” does not mean “More nonstop flights...”.