I think it's more about awareness and not having any role models that are pilots who are also of same sex, race.
My dad flew in the military and my uncle was a private pilot with his own plane and we'd go flying together when I was a kid. I was around flying all the time and I still didnt realize I could do this for a job until I was a junior in high school because I didnt know any airline pilots I guess. And I'm a white Male from a decent middle class family.
I still have woman ask me if they can be pilots occasionally. It's about awareness because they dont see woman pilots unless they happen to be on a flight with one. Woman are not usually pilots in movies etc.
untied would have been better off and so would the people if they said they would commit $10 million to awareness programs.