My goodness, look at all you social and network media addicts. Well guys, I hate to break it to you, but United's AVIATE tweet was just good marketing. The tweet you're all hung up didn't contain anything controversial, but you can always count on your favorite media sources to re-interpret a message to reaffirm your biases and invent outrage. Stop taking the bait.
To any candidate applying to Aviate know this: I (and the majority of us) are excited to see this exceptional opportunity for our future aviators; moreover, we are looking forward to working alongside the people that make it through all the training and requirements.