Uhhh remember virgin America.. the small yet mighty enough airline to be a threat enough to Alaska airlines that they paid 2.6 billion for? Then in the following years dismantled all the routes either killing them completely or putting lowly 175s on bc AS couldn’t retain the VX customer from going to jet blue or ual? Fast forward 5 years and next on the chopping clock is sfo as a crew base bc they have so few departures there now?

or am I dreaming and Alaska actually didn’t run what they gained from VX into the ground. From my seat it looks like Alaska killed a competitor and retreated back to Seattle where the comfort zone is.

history is predictor of the future of HA if Alaska were too buy. Suppose that were to happen tomorrow, fast forward 3-5 years and BM will be giving a video cast about how the competitive advantage and RASM/CASM don’t generate enough to support having a HNL base, the Airbus, or the 787. More filler followed about how strong Alaska is in Seattle and how our brand is soooo loved. Don’t worry because they have it figured out. End of the saga is Hawaiian is dead and Alaska is a marginally larger airline complimented by an endless limit of Rj flying. Blah blah blah