Originally Posted by
All Bizniz
Under their purported claim of being commited to Corporate Social Responsibility (CSR), that is not their only job/responsibility.
Alaska Airlines touts themselves as a card carrying Corporate Social Responsibility (CSR) machine. CSR requires a company to take all their stakeholders into consideration, looking at fair employee compensation, etc and not just profitably at all cost.
In fact a commitment to CSR means that a company's measure of their success means not just looking at the Bottom line, but rather the Triple Bottom Line (TBL) as a measure of a company's true success. The three areas are Profitability, The Environment, and Social, of which employee well being, compensation is an important indicator.
I imagine they don't lose much sleep at night over CSR if their millionaire pilots have slightly smaller bank accounts than DAL's millionaire pilots... that's easy to rationalize, as long as the single moms in the bottom socio-economic demographic can feed their kids.