Originally Posted by
MainlineorSuici
Serious Q, would it be best to just completely rebrand the entire airline? The rep would die with the Spirit name.
A massive portion of the flying public unfortunately falls into the “yeah I’ll pay a little more to not fly spirit” bucket.
Do they though? As bad as it is this week, I still think most [of us] will still continue to “Sort By: Price Low to High”
Don’t get me wrong, I wish we’d rebrand as much as the next guy, but it just seems so unlikely when people only think with their wallets. This current outrage will just become another forgotten memory or a “Maybe I’ll give them one more chance since it’s so cheap” type situation I think.