Originally Posted by
gloopy
If they can't make it work then it will resolve itself, but I bet they did a lot of number crunching especially based on the assumption that legacies will retreat as fast as they grow to preserve per flight profitability. I think the marketing theory is they can make a 1 penny profit a lot easier than legacies will fly unprofitable flights, and they have a huge amount of existing yield they can gut before they do it in the red. Its clearly a game of chicken and they're expecting legacies to blink.
You mean like WOW or NAI or Thomas Cooke ran the numbers? This has been tried over and over. If an Iceland stop over to access true LCC frequency and seat capacity then ULCC transatlantic flight is not really feasible. Legacies have been seeing near red on the routes for a while, you know what makes it work. Cargo. There’s just somethings a wide body does better.