Originally Posted by
DeltaboundRedux
The Jet Blue experiment is interesting.
MaxJet, EOS, and SilverJet all tried to grab market share from the "NYLON" (New York to London) routes with premium only seating. All failed for the usual reasons. I believe, and hope, that JetBlue will fail for the same reasons.
Because these routes are hugely profitable for the legacy carriers (for the pre-Covid business seats, anyway), I'd be surprised to see the traditional carriers lying down and taking any competition from JetBlue. Personally, I hope Delta, American, and United (plus "partners") crush them. Bias: acknowledged.
Who knows?
Here's a funny SilverJet add, a bit cheeky in it's heyday (of 1-2 years, in the dark naive and bigoted years of 2007), when there were such Neanderthal concepts of "women" and "men" loos. :
https://www.youtube.com/watch?v=yvtpmMrSvlI
Point well taken, however, the difference between B6 and all those previous carriers like MaxJet, EOS, etc. is that JetBlue is the largest carrier in BOS and one of the largest in all of the combined New York area markets (JFK, LGA, EWR). B6 can feed the Trans-Atlantic market with their domestic presence in the Northeast (mind you post Covid-Recovery).
From that perspective, as well as considering it’s a great customer service product, not a true comparison to other airlines that tried to enter TA market in the past.