Originally Posted by
Theplug
UA and WN both are planning to annihilate Allegiant after seeing how solid the leisure routes market this last summer was. brace yourselves fellas, it'll be a rough couple of years.
If UA and WN want to race to the bottom and price match Allegiant's low fares, good luck. Any race to the bottom will be won by Allegiant because we already at the bottom in our ticket prices. A large number of leisure flyers are hyper focused on the cheapest fare, good luck UA and WN getting your fares cheaper than ours.
Now if a family is going to be bringing a bunch of bags, then WN might be close enough in price to where the family will book WN. But when the Allegiant ticket costs 30% of the WN ticket, good luck getting people to line up in the cattle call for a couple of free bags. Allegiant's model has been working for a reason. If Allegiant has some rough years it won't be because of the legacies and WN, it will be from Breeze, Frontier and to a lesser extent Avelo.