it didn't take a pilot action to show mgt anything. if you have a business plan , you try it. if it don't work, you tweak it. sadly, airline ticket prices are not Price inelastic. demand does not stay the same if price changes high or low. THAT, my friend is what they did know about a business model.

IN a captial intensive industry and one that is mature like airlines , regrettably just like the sock or furniture industry, labor is always the place that CFOs and CEOs look to slice off fat and reduce so that they can (here comes the bad part) post good quarterlies for the board, improved earnings and they get to keep their job.

at the end of the day, Fred in the glass tower wants to keep going to the country club at any cost, cause if he loses the membership, he won't get laid anytime soon, by the biatch he is married to.