Bose is a company that specializes in taking advantage of the lack of knowledge and experience of the average consumer. High end stereo buyers avoid their products.

My father had a friend in Atlanta who made a very good living running a hi-fi stereo store there in the 60s-80s. He got rich spinning a yarn about imaging, sound stage, phasing, presence, and other bits found in Absolute Sound or Stereo Review. High volume outlets eventually ruined his business, but I never forget how smooth sales talk can get people to spend a lot for nothing. So it is in the stereo business, and I noticed that video equipment companies have a similar thing going now with these HDMI cables. They have no better signal transfer performance than a Cat-5 ethernet cable for five times as much.