I have a nephew in his 20s who is as masculine, and as heterosexual as they come, and for him and his generation, this he/we/they pronoun thingy is just a normal part of the demographic fabric of our society. No big deal to them.
I struggle to come to grips with it because from my "traditional" perspective, it really seems absurd that you can literally choose to be called whatever you feel like you wanna be called, (you can even add, mix n match, and change it up too), and people face the risk of being canceled if they somehow fail to comply with your wishes.
I understand that society's values and standards evolve with the passage of time, but man!
I am empathetic to certain circumstances though, therefore, I just stay in my lane and try not to get a coronary over it.
Resistance is futile, you will be assimilated...