The success of a social media campaign must be measured only insofar as it furthers aspirations prescribed by a Weltanshauung. Yet after watching a few of these videos I find myself unable to wrestle from them any cohesive theme, and certainly no progress towards such heroic achievements as are necessary to inspire the will of a people. Yet here even the most brilliant minds are fixated thereon, and this end reveals the true nature and dark purpose of our subject.