Originally Posted by
OTZeagle1
AS still wants a shot at brand survival ship. Our EVP’s would like to have the reigns of the new entity, and their vision is a SEA HQ company. Unsolicited Cash offer is their only way forward.
This is starting to sound like a pathetic attempt at getting SW to up their offer. How many times does AS need to hear they have a branding problem.
I would love nothing more than to be wrong about Alaska’s ability to grow brand recognition and be able to succeed outside of the pnw, but history has not been kind to that venture.