Originally Posted by
putzin
Since you're all brainstorming.
Why wouldn't Alaska make a play for Spirit?
200-ish buses to park and ten-ish pilot domiciles to close? That's a tall order but I guess I wouldn't absolutely put it past them
Originally Posted by
putzin
It gives you a bigger footprint,
They seem averse to a bigger footprint. Scared even.
Originally Posted by
putzin
it seems Spirits executives don't care if they're a part of the surviving company, Alaska brand survives and the cost is relatively cheap.
But is the AS brand even viable outside the PNW/west coast? That would require more than just slapping an eskimo on a couple 100 buses. "Alaska" is just not the first thing that comes to mind when an east-coaster or mid-westerner wants to visit FL in Jan.
Spirit brand is established in it's niche, but that's not the niche the alaska culture really wants to be in.
Originally Posted by
putzin
Maybe B6 wanting brand survival is why they're making a play for NK versus pursuing a tie up with Alaska? On top of that if the Jblu deal is excepted by Spirit, maybe Alaska can now jump in for less than 4 billion?
Certainly seems, from the peanut gallery anyway, that both AS and B6 are emotionally vested in brand survival, possibly even to the detriment of good business.
Originally Posted by
putzin
All of that said, as an NK guy, I'm still rooting for the F9 deal!
Makes sense.