There is a reason why corporations right across the board are starting to embrace the idea of Diversity and Inclusion (D&I), and it isn't because of the actual numbers of people who are LGBTQA-Z, rather, it is because of the fact that the majority of the public do support, or at the very least have accepted, that it is the right thing to do.

Gen Zers, Millenials, et al, are all grown up now, and are the new demographics that are increasingly not only driving corporate profitability, but are also taking leadership roles, and hence influencing the agendas of the companies themselves. (Meanwhile, us Boomers, once their key demographic, are starting to fade into the sunset).

The younger generation, not only care about a company providing good products, services at great prices; they also care about that company's words and deeds relating to the environment, as well as social justice issues. Look up Corporate Social Responsibility (CSR).

A company who is hostile or indifferent to the idea of D&I, runs the risk of their reputation being tarnished, and their profits taking a hit, through the targeted and effective shaming of them on social media by this tech savvy generation; and what do corporations ultimately care about?.... Reputation and PROFITS!

So, like it or not, that is the direction that corporations are moving because they have read the tea leaves, and have decided that it is in their long-term interest to do so.