just read the Q1 Earnings report….. “beat loss expectations” confident on “2022 financial target” …. Hoping for “Pretax profit 6-9%”.

It’s ironic at times but, it’s almost as though Alaska mgmt runs the airline the way a hedge fund would,…. It’s not about profit VIA the product. It’s profit in spite of the product. The core customer…. The REAL one…. is Wall Street analysts. That’s it. Reputation? Employees? Passengers? Reliability? Etc…. As long as they get good grades from Wall Street…… irrelevant.