that is exactly why authur blanc of the atlanta falcons changed tickets to 10 bucs to fill up the stadium. a stadium full of half drunk fans on 7dollar beers is much better than a third full. they clean up on beer sales.

i speculated as to the urgency right now to increase the yield per RPM versus a branding cliche that could have run its course.

many marketing campaigns have a lifespan. initial great deal , then an emphasis on other product attributes. could be the same here.

since there are only 10 of these cheap tickets, i weigh that against the cost of purchasing ad space in another media form.. iguess ii'd let it stay,
but if the numbers for Q4 aren't that good as in halving the loss from before, expect this years numbers to be just as bad with these gas prices.
can they grow revenue and yield to the degree that the 100 oil doesn't impact 5 year plan?