I live in the sticks, closest retail to me is a gas station. Owned by an Indian couple with sitar music playing but the guy remembered everyone and ran the place great until his son took over and it went to shyt in a hurry. Always filthy dirty, old product, surly guy, etc. A brand new RaceTrac opened across the street, it’s like the Mecca of gas stations, gourmet coffee, fresh fruits daily, great sub sandwich shop, clean bathrooms, even clean fresh window wash at the pumps. I have to drive two miles up the road, wait forever at the light, then a mile the other direction and another light to u-turn home. I make it a point to do this because of the superior experience and selection. I tell everyone what a great thing it is and how the other place is a dump. But when I’m running late to work and need gas, or when I just need a case of hop soda that’s a buck cheaper, more often that I like to admit I stop at the old place and grumble and swear the whole time.

Those are the legacy passengers we are after. We may never be the first choice, or the best choice, but sometimes we are the choice they make.