You say it's hard to quantify, but that's debatable. AS has lost a ton of revenue/profit opportunities due to all those cancelations since April. I'm pretty certain they have a good handle on that dollar amount.

In any case, that's irrelevant/unrelated to my point.

The reason why that billboard is in front of HQ, why there was the now infamous picketing in NY, why there was the now even more infamous system-wide April 1st picketing which was broadcast live on social media, and why we have professionally produced videos on You Tube, etc., was/is part of a campaign to bring heightened awareness to the fact that the company was/is deliberately, and unnecessarily dragging their feet in giving us the contract we deserve.

I can't tell how many times it's been said that AS is very protective of their image and hates bad publicity, so this strategy of public shaming is considered an effective choice in the range of options in the tool box.

There are many David and Goliath stories that have been won by David through the use of a smart, effective PR campaign, rather than focusing on GAAP "stuff". For us, that'll come later, if necessary.