It IS true. Just about anyone will change what they’re doing if the conditions are right. Hit the right compensation, the right work rules, the right commuter policies, the right work culture, etc and changes will happen. What moves them will be different for each individual though so it may be harder to hit the right combination to have the best impact. But those numbers definitely DO matter.

I flew corporate, liked my boss, didn’t want to relocate, and enjoyed being at home and not being based in “Big Cities”. Yet here I am. My needs were met to make it worthwhile for me. Others that haven’t simply have different thresholds that haven’t been met yet.