The brand was tarnished.

https://twitter.com/lufthansa/status...719488?lang=en

https://www.dw.com/en/lufthansa-face...ash/a-53346800

Lufthansa ultimately "won" the lawsuit years later. They didn't have to pay extra compensation to the families. But when your brand is dragged through the press with lawsuits for 5 years that's a rather expensive "win".