Originally Posted by
Skypilotsv1984
Because they are all going to be looking for jobs in a couple of years and they have to be able to show they did some sort of project to improve things that they can talk about when answering in the STAR format.
Middle management "Director of something or other" jobs here are no different than our current pilot situation. It's a mid-pay stepping stone to a better job. This is nothing new and unrelated to Jetblue. They need story to tell how great they are, but don't have to wait for an engine to explode in order to get one.