I’m curious as to what data they are lacking. The flight schedule out of MCO and TPA combined with theoretical pairings constructed out of each seems rather simple.
The cost associated with office space and moving pilots seems more relevant. My guess is that the research has long since been completed and this is the posturing that is required with the SSC prior to announcement.

The company says they want a mid continent 777 base in ORD or DEN and a 737 base in Florida… and they want it fully operated by summer of 23.