I don’t fully disagree with your sentiment, but I’d argue building up to TUMI there was a lot of morale coming from big growth plans, movement, upgrade opportunities, etc. Also, yes, enthusiasm comes & goes to some extent but typically it goes easier than it comes, and I think they’re losing their hold on it.

I think they really do want us to buy into all this PPD “above & beyond” stuff- frankly, if you’re hiring 2,000+ a year, you should try to influence the rapidly changing culture. The thing is, another year of drawn-out stall tactics will do more to shape the attitude of the pilot group than they can ever fix in 5 years of telling us to pass out business cards to GS, etc. As aggressively as they’ve been investing in growth & expansion, I really don’t see why a modest increase above inflation would be a place to let the whole plan break down, but such I suppose is the hubris of the airline manager. Time will tell if they opt to pony up the cash & forge ahead or just get stuck fighting in the mud.