Originally Posted by
Lewbronski
To your point in your previous post, though, SWAPA sucks at communications and education. It’s as if they’re run by boomers who think Facebook is still the latest and greatest and that podcasts are the shizz. If I could get SWAPA to do one thing, it’d be to outsource their communications department (overseen strategically, of course, by pilots) to a cutting edge digital marketing firm with proven very recent results. I’m thinking perhaps a group like The Lincoln Project or some other very clever and cutting edge group that has made a serious impact - because SWAPA is like Dana Carvey’s grumpy old man when it comes to social media marketing and outreach. It’s almost comic how bad they are at it and how thoroughly Luddite they are. They are hopelessly done in by themselves and outmatched by who they’re up against: the company and firms like FordHarrison.
I’d be careful before asking for an outsource on comms. My previous union did just that for surveys and other comms and I swear, every time someone changed toilet paper rolls, we got a comm about it. I really don’t want another entity inundating me with unwanted voicemails, phone calls and emails. I want to know the important stuff and otherwise be left alone. People tune out the unions when they get too much “communication”, and then when something important happens they miss it because of apathy and/or being tuned out. Education is key, then the members know where to go for what they want. And be less susceptible to Kool Aid because they have gotten tired to death of comms that in the grand scheme of things were unimportant.