Originally Posted by
tm602
I’d be careful before asking for an outsource on comms. My previous union did just that for surveys and other comms and I swear, every time someone changed toilet paper rolls, we got a comm about it. I really don’t want another entity inundating me with unwanted voicemails, phone calls and emails. I want to know the important stuff and otherwise be left alone. People tune out the unions when they get too much “communication”, and then when something important happens they miss it because of apathy and/or being tuned out. Education is key, then the members know where to go for what they want. And be less susceptible to Kool Aid because they have gotten tired to death of comms that in the grand scheme of things were unimportant.
I agree with that.
That’s why The Lincoln Project came to mind. Whatever you think of Trump, their campaign against him in 2020 and against his picks in 2022 was pretty effective in the races they intervened in. In 2022, every candidate they targeted to defeat, lost. I remember seeing lots of quick videos from them on YT and Twitter.
They’re creative, quick, and nimble. I’m sure a group of their caliber could figure out the SWAPA pilot demographics and then create a messaging campaign to most effectively communicate what needs to be gotten across on the appropriate platforms, whether that’s education or whatever.