You are correct. Ticket prices should go up. You're smart enough to be CEO of an airline. I'm serious, I'm not being "smart". I think the reason the ticket prices don't go up (even though the demand and fuel costs demand it) is that there is competition. People go online and book the cheapest fare for a flight(s) between point A and B. They don't care if it's on "GO" or any airline. They don't care how many connections they have to make. They just want to save $5 on their round trip from A to B. That drives the price down because everyone is trying to be the "cheap" airline that people buy their tickets on. The industry would be better off without the internet. We need phone reservations and travel agencies back. People couldn't figure out the pricing and it wasn't easy to compare airlines.