I disagree. The time for an SAV is while
this mess is relatively fresh in the mind of the traveling public. Hold one before spring break and get the headlines out there. If enough people read ‘Southwest pilots vote to authorize strike,’ they’ll recall the meltdown and wonder ‘wtf is going on at SWA?’ Their next thought will be to book their tickets on any other airline for spring break.

When revenue misses, the big time shareholders might start asking some pointed questions. Questions like “is the ill will of protracted negotiations a distraction we can afford right now?’ ‘Why are these contracts still open?,’ and ‘Do you like your job on the board?’