Evidently, there is a significant segment that is saying "yes'...look at Southwest, AirTran, Midwest, JetBlue, EOS and the growth in not only Franctionals but the Charter business.

In case you haven't looked, the "LCC's" are not the cheapest tickets out there (sometimes significantly more expensive), yet their load factors remain high.

Unfortunately, the major airlines have totally abandoned their ability to capture this market (those willing to pay more for better service) by focusing on load factors which requires the ensuing attack on variable costs. Based on my last couple DH's to Europe, the majors have now introduced this same level of service to overseas travel too....yet, Cathay Pacific just had a record quarter/year - with $100/barrel oil. There being no comparasion in level of service/comfort between them and United (for one).

Spongebob