It may be a case of a bit too late... the founder should have been at the helm from day one.. rather than the bean counters and the recycled EAL and CAL garbage that the board of directors in their infinite wisdom dragged in!
I think under John Weikle it would have worked.. furthermore, he intended to pay his pilots about 33% more than the Lawyer from EAL eventually settled on..
As with Steve Jobs and Apple.. the lesson should be: The best way to run a business is to have someone who actually wants to be in that business running it.. not bankers looking at spreadsheets.