Originally Posted by
PW123B
Fascinating discussion,
To me, the "brand" argument falls flat when you remember the majority of consumers would easily mistake us for a bell hop.
You want brand image? Make sure your uniform fits (however many breasts), shine your shoes, look and act like a professional. I can tell you that I have a much easier time doing that in a modern single breasted jacket than a 1930s horse blanket.
To each their own, I guess that's why they are giving us the option.
Ever had small kids run up to you in the terminal and say "Hi Pilot!" Best part of the job.
Between the uniform, plastic wings/cards, and smiling parents, you're locking in future customers for a long time, not to mention the parents love it.
(You're right about fit, ironing, and shoe shines though. Good lord.)