Originally Posted by saturn

This whole battle of uniform importance lives in the minds of deltoid pilots. You put way too much stock in NPS questions, as if the same questioned asked to a UA customer (How well dressed was your pilot?) would be terribly different. Passengers don't care that much about the nuance in buttons on your jacket, or your blazer color, etc.

Funny we have folks debating the dignity of our brand image, yet our corporate side has no problem outsourcing 1500+ daily flights to Skywest, Republic, EDV, (and historically several others) whose uniforms pieces include no hats, single breasted blazers, trench-coat, leather coat, sweater with epaulets, navy blue colors, different brass etc, all while being thanked for flying Delta. Guess what? Corporate not only knows most folks think they're still flying on Delta when they board that E175, they proactively try to blur the distinction. OBTW, I know our NPS on SKW is still very high, probably others too.

So yeah, If we switched buttons on our suit, or got a modern materials real coat option, etc, it would make an insignificant impact on our brand or bottom line. Most impactful in the minds of people who's identity is tied to their uniform.