Originally Posted by
FliesInSoup
So a customer is about to buy a $700 ticket for their trip and sees one priced at $699 (DL, DBJ and hat adorned pilots) and another ticket for $698 (OL, their pilots wearing no fancy hat or jacket). Guess which ticket gets sold.
I'll wear whatever's required but have no illusion it drives customer purchasing decisions.
Considering we have a revenue premium, which by definition means people pay more to fly on us. The answer is obvious that they will run to pay the extra $1 for a Delta ticket.