Good post, Juice. Everyone from the grocery store to Pizza Hut to FTD are charging more to cover the cost of doing business. So why don't the airlines? One thought that comes to mind is that we now have the internet to check all rates in a matter of seconds. 15 years ago we had to go to a travel agent or make the calls ourselves.
I think that many people are like me in that they are proud of themselves when they find the absolute dirt cheapest rate around to get to Point B. Put be in seat 33B next to the fat guy. I don't care. Just as long as I only pay $69 for the ticket.