I already had this conversation not here, but this is like fighting a callsign. A wise CEO/PR team would have spoken out of both sides of their mouths and earned customers. Instead, the legal hounds (that no one likes) will be unleashed and we will look even dumber by proving whater idiot came up with this website right.

Something like “Southwest Airlines believes every person has value which is why we are proud to employ blah blah blah. While we think this website is wrongheaded and doesn’t represent the truth about swa, we accept that in this country every person has the right to their opinion, even ones with which we disagree.”

how hard would that be to put out?