I think VX is doing what I've said this country needed all along.. a return to basics. Customers first.. We've gone from the good 'ol days of flying in the 60's and 70's with great service, smiling "Stewardesses" and good food, to a bag of peanuts and a "Sit down shut up, and buckle up" "we're here only for your safety" culture.. You can take care of safety and do it without being so upfront about it and paint a smile on it.. that's been lost on todays airline employee. I respect this return to basic service. I think when the economy turns, should VX be able to weather it (and I think with the help of Sir Richard, they will), they'll be a strong alternative for the public.
Not to mention, their fares are great, and the interiors with the amenities are second to none here in the US.