Originally Posted by AD200100

Can someone shed some light on what is AA business plan? What's the targeted market?
When I'm looking at Delta it's obvious what is the short and long-term plan with branding them as a premium product ("pay more for experience and quality)
United set pretty much on the same market with more focus on international and reaching out to audiences outside of the US.
What's AA going for? With the Oasis project they gave the impression of moving toward a LCC model, but then building high-end business class contradicts it. Utilizing the WB for domestic over international was a great way to make more profit and also gave an impression that the airline preferred to focus more and more on domestic but then set an order for more 787 (and even showed interest in the boom sonic project which is international operation only).
It's not a question of what's going on (the airline is doing very well, unlike a lot of the unjustified comments here...) but whats the actual business model is.