Koru, I know its been planned for some time now.
The planes are to make the plans come to reality. I feel like at times its a "If you build it, they will come" attitude, but they spend alot of energy figuring this stuff out.

Remember, most of Ek traffic is not staying at Dubai, but just passing thru enroute elsewhere.Now if we can only get them to see the light of sending an Airbus instead of a Boeing to some of these places